The 2025 Better Design Award Successfully Held Its Promotional Event in Barcelona, Spain
The 2025 Better Design Award Successfully Held Its Promotional Event in Barcelona, Spain
Barcelona, Spain
On August 2, 2025, the promotional event for the Better Design Award (BDA) was successfully held in Barcelona, Spain. The event attracted nearly a hundred participants, including university faculty and students in the field of design, creative professionals, and industry media.
As a global hub of design and innovation, Barcelona offers a rich cultural heritage in design and a thriving creative industry ecosystem, providing fertile ground for the event. The city has not only witnessed the legendary works of masters like Antoni Gaudí, but also continues to foster cutting-edge creativity that leads global trends, serving as a vital nexus for international design collaboration.
Japanese Architect and Leading Gaudí Scholar Hiroya Tanaka
The event featured a special guest appearance by Japanese architect and world-renowned Gaudí scholar Hiroya Tanaka, who served as the keynote speaker. He provided an in-depth explanation of the competition format, schedule, and award categories, emphasizing the BDA’s mission to inspire innovative thinking and drive the integration of design and industry. He also called on the global design community to actively participate and collaboratively explore how design can empower industrial transformation and enhance quality of life.
The successful conclusion of this event marks the grand finale of the BDA’s international promotional series. By launching a high-impact campaign in Barcelona—an international epicenter of design—the Better Design Award has further expanded its global presence. Moving forward, it will continue to connect creative minds across borders through design, injecting fresh momentum into innovation and development in the global design industry.
指导单位：
中央广播电视总台、广东省人民政府、广州市人民政府、深圳市人民政府主办单位：
「越来越好」国际设计大赛组委会支持单位：
广东省工业和信息化厅、广东省教育厅、广东省科技厅、广东省人力资源和社会保障厅、广东省市场监督管理局、广东省总工会、共青团广东省委、广东省妇女联合会、广州市工业和信息化局、深圳市工业和信息化局等机构合作单位：
中央美术学院、清华大学美术学院、同济大学、广东工业大学、广州美术学院、深圳大学、深圳技术大学、世界设计组织、世界绿色设计组织、香港设计中心、香港设计及创意产业总会、香港设计师协会、澳门设计中心、澳门产品设计协会、广工基金、广州设计之都等机构