2025 Better Design Award Korea Promotion Conference Successfully Held
Seoul, South Korea
On June 24, 2025, the promotion conference for the Better Design Award (BDA) was successfully held in Seoul, South Korea. The event brought together over 400 industry professionals, including corporate design leaders, institutional representatives, professors, and designers.
As a leading force in Asian design, South Korea continues to set trends in fields such as product design and visual communication. Its design industry not only supports the global expansion of local brands but also serves as a vital bridge between Asian design and the international market. The successful launch of this promotional event in Korea underscores the global vision of the Better Design Award.
At the event, Mr. Kim Sang-hoon, former Director of the NetEase Yanxuan Design Center, delivered an in-depth presentation on the highlights of the competition. Drawing on his extensive experience in design management, Mr. Kim provided a detailed interpretation of the competition's structure, judging mechanism, and industrial value, which garnered widespread attention.
In addition, the event featured expert insights from Mr. Lim Ji-dong, Advisory Member of the LG Electronics CX Center, and Mr. Hong Sung-joon, Chief Design Officer of Bank Salad. These senior professionals shared innovative case studies focused on user experience and the application of artificial intelligence, offering fresh interdisciplinary perspectives.
Notably, the 2025 Better Design Award includes a special category for “Artificial Intelligence and Robotics,” aiming to spotlight the deep integration of advanced technology and design, and to explore the transformative power of technology-driven innovation.
指导单位：
中央广播电视总台、广东省人民政府、广州市人民政府、深圳市人民政府主办单位：
「越来越好」国际设计大赛组委会支持单位：
广东省工业和信息化厅、广东省教育厅、广东省科技厅、广东省人力资源和社会保障厅、广东省市场监督管理局、广东省总工会、共青团广东省委、广东省妇女联合会、广州市工业和信息化局、深圳市工业和信息化局等机构合作单位：
中央美术学院、清华大学美术学院、同济大学、广东工业大学、广州美术学院、深圳大学、深圳技术大学、世界设计组织、世界绿色设计组织、香港设计中心、香港设计及创意产业总会、香港设计师协会、澳门设计中心、澳门产品设计协会、广工基金、广州设计之都等机构