prize winner
Since BDA officially launched its work collection on May 21st this year, the competition has attracted widespread attention and active participation from the global design field. The BDA organizing committee received a total of 7183 design works from 52 countries and regions, as well as 95 excellent brands recommended by 42 well-known institutions worldwide. After layers of screening and rigorous evaluation, 614 works were ultimately shortlisted for re evaluation, 163 works and 10 brands were nominated, and 36 works and 10 brands stood out and won corresponding awards in the competition.
ANTA METAVERSE
ANTA METAVERSE
Brand Name：安踏集团、清华安踏运动时尚联合研究中心
Design Company Name：安踏集团、清华安踏运动时尚联合研究中心
Nationality / Region：China
产品佳作奖
Good Product Design Awards
Entry ID：2024-08-4629681
Entry Category：Product Group
Categories：Better Life
Introduction
This design, participating in the China International Fashion Week Metaverse event, showcases Anta's innovative spirit and future vision. With a "Olympics + Technology" theme, it merges 3D AI digital humans with CHENPENG's designer collaboration to create an immersive virtual fashion show, offering a tech and future feel beyond traditional shows. The product design innovates with a zoned down filling system, more ergonomic than traditional methods. This new presentation allows consumers to engage deeply with Anta's innovation, enhancing their understanding and recognition. Uniquely, it expresses Eastern philosophy's unity of opposites with the Möbius strip symbol, presenting dynamic 3D models and a perfect blend of virtual and reality, surpassing traditional fashion shows and reflecting the brand's unwavering determination in the face of challenges.)
Hosted by:
Organizing Committee of the Better Design AwardPartner Institutions:
Central Academy of Fine Arts, Academy of Arts & Design,Tsinghua University, Tongji University, Guangdong University of Technology,Guangzhou Academy of Fine Arts, Shenzhen University,Shenzhen Technology University, World Design Organization,World Green Design Organization, Hong Kong Design Centre,Hong Kong Federation of Design and Creative Industries,Hong Kong Designers Association, Macau Design Centre,Macau Product Designers Association, Guangdong University of Technology Huateng Private Equity Investment Fund, Design Capital of Guangzhou, andother institutions
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