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Xing Lei
Director General of World Green Design Organization Chairman of Beijing Guanghua Design Development Foundation
With public welfare and branding as approaches, he has long been committed to promoting innovation and green development. He has initiated and founded public welfare organizations including the Guanghua Design Foundation (DDF), International Design Federation (IDF), World Green Design Organization (WGDO), Beijing Green Design Promotion Association, and Beijing Service Design Promotion Association.He has created a number of branded programs, such as the Guanghua Longteng Award for Innovation Design (a national award), International Green Design Contribution Award / International Green Design Grand Award, China Design Festival, China Design Hall of Fame, World Green Design Forum, China Service Design Conference, Green Leaf Home, Green Leaf Mark, and Global Think Tank for Green Development. He has also promoted the construction of social enterprise platforms including Design Valley and Green Research Institute.He is the author and editor of books including China Youth Design Innovation Festival, Start-Up in China, Design Wins the World, and China Green Design Report.
Guided by：
China Media Group, the People's Government of Guangdong Province, the People's Government of Guangzhou Municipality, the People's Government of Shenzhen MunicipalityHosted by：
Organizing Committee of the Better Design AwardOrganized by：
Guangdong Better Design Innovation Center (Preparatory)Supporting Organizations：
Department of Education of Guangdong Province, Department of Science and Technology of Guangdong Province, Human Resources and Social Security Department of Guangdong Province, Guangdong Administration for Market Regulation, Guangdong Federation of Trade Unions, Guangdong Provincial Committee of the Communist Youth League, Guangdong Provincial Women's Federation, Guangzhou Baiyun District People's Government and other relevant organizations.Strategic Cooperation Partner：
Guangzhou Baiyun Jianke Holdings Group Co., Ltd.Partner Organizations：
Central Academy of Fine Arts, Sun Yat-sen University, South China University of Technology, Zhejiang University, Xi’ an Jiaotong University, Hunan University, Tongji University, Shenzhen University, Guangdong University of Technology, Guangzhou Academy of Fine Arts, Shenzhen Technology University, World Design Organization, World Green Design Organization, Hong Kong Design Centre, Hong Kong Federation of Design and Creative Industries, Hong Kong Designers Association, Macau Design Centre, Macau Product Design Association, and other relevant organizations
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