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Simon·Collins

Chief Creative Officer, Shanghai Innovation & Creative Design Institute Founder of Collins Consulting Shanghai

He is a Distinguished Visiting Professor at Tsinghua University, Chief Creative Officer of the Shanghai Innovation & Creative Design Institute, Founder of Collins Consulting Shanghai, and Advisory Professor at Donghua University. He is a designer, speaker, professor, author and consultant.
He previously served as Dean of Parsons School of Design in New York and Creative Director of Nike. He has collaborated with many of the world’s leading brands and delivered speeches at prestigious events including TED, the United Nations, Alibaba, and the Cannes Lions International Festival of Creativity. His insights have been featured in media outlets such as Forbes, The Business of Fashion, Women’s Wear Daily (WWD), The Wall Street Journal, South China Morning Post (SCMP), China Daily, NBC and The New York Times.

Guided by:

China Media Group, the People's Government of Guangdong Province, the People's Government of Guangzhou Municipality, the People's Government of Shenzhen Municipality

Hosted by:

Organizing Committee of the Better Design Award

Organized by:

Guangdong Better Design Innovation Center (Preparatory)

Supporting Organizations:

Department of Education of Guangdong Province, Department of Science and Technology of Guangdong Province, Human Resources and Social Security Department of Guangdong Province, Guangdong Administration for Market Regulation, Guangdong Federation of Trade Unions, Guangdong Provincial Committee of the Communist Youth League, Guangdong Provincial Women's Federation, Guangzhou Baiyun District People's Government and other relevant organizations.

Strategic Cooperation Partner:

Guangzhou Baiyun Jianke Holdings Group Co., Ltd.

Partner Organizations:

Central Academy of Fine Arts, Sun Yat-sen University, South China University of Technology, Zhejiang University, Xi’ an Jiaotong University, Hunan University, Tongji University, Shenzhen University, Guangdong University of Technology, Guangzhou Academy of Fine Arts, Shenzhen Technology University, World Design Organization, World Green Design Organization, Hong Kong Design Centre, Hong Kong Federation of Design and Creative Industries, Hong Kong Designers Association, Macau Design Centre, Macau Product Design Association, and other relevant organizations

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