A veteran expert with 30 years of hands-on experience in hit product design and product strategy, he is the lead instructor of Strategic Hit Products and an offline CEO course mentor for Emeritus at Columbia University, USA. He is an internationally certified management consultant (CMC) and has been recognized as one of China’s Top Ten Outstanding Young Figures in Design, one of China’s Top Ten Industrial Designers, and one of China’s Top Ten Design Promoters.

He also serves as Vice Chairman of the Industrial Design Branch of the Chinese Mechanical Engineering Society and Vice President of the Zhejiang Business Research Association. He is an expert reviewer for the Ministry of Industry and Information Technology’s National Industrial Design Centers, and a judge for the Guanghua Longteng Award, China Excellent Industrial Design Award, China Design Intelligence & Manufacturing Award, and the CF Award of the China Import and Export Fair. He has been appointed as a distinguished mentor and visiting professor at over 10 universities, including Zhejiang University and Beijing Institute of Fashion Technology.