She is dedicated to research in XR and immersive environment design, industry upgrading and brand strategy driven by culture and design, and innovative design with Chinese characteristics. She has undertaken multiple national projects, including key R&D programs of the Ministry of Science and Technology, key arts projects of the National Social Science Fund, and projects commissioned by the Publicity Department of the CPC Central Committee, the Ministry of Culture and Tourism, and the Ministry of Education. She has also led dozens of industry- and enterprise-level projects. She has developed brand images and planned cultural and tourism scenarios for local governments and global top 100 enterprises, contributed to the Publicity Department’s national design gift project, published industry white papers, produced multiple large-scale XR works, and collaborated with museums to build cultural relic data management and multi-terminal display systems. She has also led the development of several industry standards.