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Hu Xiao

President of the International Experience Design Conference (IXDC) President of the Guangdong Future Design Institute President of the Guangzhou Design Capital Promotion Association

Organizer of the International Experience Design Conference, Guangzhou Design Week, and the Meia Design Platform; initiator of the selection for the International Top 100 Experience Design Awards and the “Top Ten Outstanding Young Figures in China’s Service Design Industry.” Translator of The Laws of UX, The Changemaker, and Online Influence; chief editor of book series including Redefining User Experience, Design Leadership, Computational Thinking, and Sustainable Design. He connects the world’s leading design figures with key innovation elements, spearheading the development of the international experience design industry. Through design-driven industrial innovation, he has promoted the clustering of creative industries in Guangzhou Design Capital and contributed to Baiyun District being recognized as the world’s first “Global Green Design Capital.”

Hosted by:

Organizing Committee of the Better Design Award

Partner Institutions:

Central Academy of Fine Arts, Academy of Arts & Design,Tsinghua University, Tongji University, Guangdong University of Technology,Guangzhou Academy of Fine Arts, Shenzhen University,Shenzhen Technology University, World Design Organization,World Green Design Organization, Hong Kong Design Centre,Hong Kong Federation of Design and Creative Industries,Hong Kong Designers Association, Macau Design Centre,Macau Product Designers Association, Guangdong University of Technology Huateng Private Equity Investment Fund, Design Capital of Guangzhou, andother institutions

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