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Hu Xiao
President of the International Experience Design Conference (IXDC) President of the Guangdong Future Design Institute President of the Guangzhou Design Capital Promotion Association
Organizer of the International Experience Design Conference, Guangzhou Design Week, and the Meia Design Platform; initiator of the selection for the International Top 100 Experience Design Awards and the “Top Ten Outstanding Young Figures in China’s Service Design Industry.” Translator of The Laws of UX, The Changemaker, and Online Influence; chief editor of book series including Redefining User Experience, Design Leadership, Computational Thinking, and Sustainable Design. He connects the world’s leading design figures with key innovation elements, spearheading the development of the international experience design industry. Through design-driven industrial innovation, he has promoted the clustering of creative industries in Guangzhou Design Capital and contributed to Baiyun District being recognized as the world’s first “Global Green Design Capital.”
Guided by：
China Media Group, the People's Government of Guangdong Province, the People's Government of Guangzhou Municipality, the People's Government of Shenzhen MunicipalityHosted by：
Organizing Committee of the Better Design AwardOrganized by：
Guangdong Better Design Innovation Center (Preparatory)Supporting Organizations：
Department of Education of Guangdong Province, Department of Science and Technology of Guangdong Province, Human Resources and Social Security Department of Guangdong Province, Guangdong Administration for Market Regulation, Guangdong Federation of Trade Unions, Guangdong Provincial Committee of the Communist Youth League, Guangdong Provincial Women's Federation, Guangzhou Baiyun District People's Government and other relevant organizations.Strategic Cooperation Partner：
Guangzhou Baiyun Jianke Holdings Group Co., Ltd.Partner Organizations：
Central Academy of Fine Arts, Sun Yat-sen University, South China University of Technology, Zhejiang University, Xi’ an Jiaotong University, Hunan University, Tongji University, Shenzhen University, Guangdong University of Technology, Guangzhou Academy of Fine Arts, Shenzhen Technology University, World Design Organization, World Green Design Organization, Hong Kong Design Centre, Hong Kong Federation of Design and Creative Industries, Hong Kong Designers Association, Macau Design Centre, Macau Product Design Association, and other relevant organizations
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